JAMIE SAKAMOTO-LAU
DESIGN
LEVIS STRAUSS & CO
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LEVIS BRAND
DOCKERS BRAND
DENIZEN BRAND
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LEVIS BRAND
MEN'S, WOMEN'S, KIDS 0-20 (MACY'S, KHOLS, JCP)
US, MEXICO, & CANADA
DENIM & NON DENIM
BOTTOMS, OUTERWEAR, TOPS, & GRAPHICS
COLLABORATIONS
NIKE/501 COLLAB INSPIRED BY AIR JORDAN III '94
LVC - LEVI'S VINTAGE COLLECTION (FRED SEGAL)
INNOVATION
WATERLESS
ECO DENIM
NON DENIM EXPANSION
COMMUTER
GLOBAL 501 RELAUNCH
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SOURCING INNOVATIONS
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DESIGN & DEVELOPING AT SOURCE
DEVELOPING WITHING PRICE POINT
INNOVATION AT EVERY PRICE POINT
FOCUSING MATERIALS STRATEGY
MATERIALS INNOVATION
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DOCKERS BRAND
MEN'S GLOBAL LINE
US, CANADA, S AMERICAS, MEXICO,
EUROPE, ASIA
TARGET 19 - 55
BOTTOMS 70% BUSINESS
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DENIZEN BRAND
MEN'S & WOMEN'S GLOBAL LINE BASED IN HK
US, CHINA, & INDIA KEY MARKETS
TARGET 19 - 55
BOTTOMS 70% BUSINESS
DENIZEN
MEN'S & WOMEN'S GLOBAL LINE
TARGET 15-25 EMERGING MARKETS
CHINA & INDIA
ENTRY PRICE POINT
GOOD DESIGN GOES TO HEAVEN, BAD DESIGN GOES EVERYWHERE
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