JAMIE SAKAMOTO-LAU

INNOVATION

​

VF INNOVATION

 

Inspirational Materials Direction 

​

Innovation Concepts and Categories

​

New Concept Positioning Strategy

 

Zeitgeist & Next Generation Focus

 

 

 

 

 

​

PERFORMANCE

 

THE NORTH FACE

 

Sportswear Direction for Men & Women

Fabrics that breathe, wick, repel, compass, moderate, and enrich

​

Fit that enhances, endures, protects, delivers comfort, and happiness

 

Construct for durability, flexibility, breathability, and performance

Color that is sharp & crisp that reflects the environment

​

Drive for carbon neutral footprint to minimize effect on the environment

 

 

 

 

​

​

 

JUNIORS

 

JCP JUNIORS HOLIDAY '16

​

Consumer Research 

Concept Development

ColorInspiration

Key Items

Silhouette

Denim

 

 

 

 

​

​

​

HOME

 

POTTERY BARN KIDS

 

Fabrics that are soft, plush, warm, and wicking

design for accessability, familiarity, and ethereal happiness